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GingerCup is the medium that has assumed popularity in "Paper cup branding" advertisement. GingerCup advertising does out of the box marketing that provide brands a dynamic and big platform and targeted form of marketing to target upon in this competitive market. These paper cups cater different social sectors,hotels, restaurants that can be placed in customers hand and the brands can be put in consumers mind and thoughts. GingerCup paper cup advertising has been a popular branding medium that is for both communication internally and branding. Gingercup is an influencing market that influence the consumers.

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